Why You Need It

The Value Radar Worksheet is an indispensable tool designed to help you map out your customer journey, effectively plan your messaging, and ensure your brand stays on your prospects' radar. This framework steers away from spammy, salesy, and audacious communication, and focuses on crafting genuine, meaningful messages that build trust and connect with your audience on a deeper level.

What You Need To Know

The worksheet is designed as three concentric circles representing three different stages.

Further, the worksheet is divided into three quadrants: Email, Ads, and Pages, representing different communication channels.

1. Email may include newsletters, automated drip campaigns, or personalized messages.
2. Ads could range from social media promotions to Google ads.
3. Pages refers to your website or landing pages.

You can use these quadrants to plan the flow of your customer journey from the outermost circle (Why) to the innermost one (How). However, this journey is not always linear. It can meander between webpages, ads, and emails, allowing multiple touchpoints and opportunities to connect with your audience.

Why

The outermost circle focuses on what your audience needs to believe about themselves. This is where you emphasize their potential and how your solution can unlock it.

<aside> 💡 Example of a customer journey mapped out with the Value Radar:

Let's imagine that you're a fitness trainer offering a comprehensive health program, and you want to reach out to potential clients.

Awareness Stage: "Why"

You start with the "Why" stage, utilizing Ads to attract your audience's attention. Your ad could be something like:

"Unlock your potential to become the best version of yourself. Believe in your power to transform and achieve a healthier, stronger body. Stay tuned with us to find out how."

This message taps into the belief that your audience has the potential to transform and leads them to your website to learn more.

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