In the age of digital marketing, having a well-structured technical setup can make or break your marketing strategies. The Technical Setup Worksheet is a tool designed to help you assess and improve your digital marketing ecosystem. It uses a straightforward traffic light system (red, yellow, green) to easily identify areas of proficiency, areas that need improvement, and areas that are lacking entirely.
<aside> 💡 Highlight each of the items, either green (doing well), yellow (could do better), red (missing or doing badly).
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This section focuses on your website and landing pages, the digital storefronts of your business. It's important to have them well-designed, optimized, and easy to navigate.
Track the performance of your links and documents, like white papers or case studies. Monitoring how your audience interacts with these can provide valuable insights.
Hotjar is an analysis and feedback tool that provides insights into your website’s performance. It can show you what users do and don't interact with on your site.
A crucial part of many digital marketing strategies, Google Ads should be carefully monitored and optimized to ensure maximum ROI.