The "Google Ads Brainstormer" worksheet is an essential tool for creating high-performing Google Ad campaigns. It facilitates the organization of your thoughts, strategies, and data in a systematic way. By breaking down the planning process into bite-sized tasks, the brainstorming worksheet ensures that every aspect of your campaign is well-thought-out, hence enhancing your chances of success.
Begin with defining your campaign's identity with a unique name that reflects its core objective.
Outline what you want this campaign to achieve. This could range from increasing brand awareness, driving website traffic, or generating leads, etc.
List potential keywords that are relevant to your campaign. These should be terms that your target audience might use when searching for your product or service.
Use tools like Spy Fu (or any other keyword and competitive research tool) to gain insights into what keywords your competitors are using, and what is working in your industry.