The internet is inundated with content, and standing out can be a significant challenge. It's easy to fall into the trap of constantly pushing promotional material – the equivalent of a child relentlessly pressing the same key on a piano. The "Content Chords" worksheet provides a structure to help you vary your communication and create engaging content that resonates with your audience, rather than bombarding them with sales messages.
The Content Chords Worksheet is a musical analogy for creating balanced, varied content that will hold your audience's attention. Think of your content marketing strategy as a piece of music, where a mix of different notes creates a harmonious tune. Here's what each "note" represents:
Case studies provide social proof and demonstrate real-world applications of your products or services. They allow potential customers to see how your product or service can benefit them.
Diagnosis-type content helps in understanding users' problems and empathizing with their situation. It is all about showing your audience that you understand their pain points and have solutions to their problems.
Educational content ensures your audience has the necessary knowledge to understand your solutions. This type of content works to inform your audience about your product or service and the problem it solves.
Content that is fun injects personality into your brand and encourages engagement. It helps humanize your brand and makes it more relatable to your audience.