Creating engaging and impactful social media videos can be a challenge for many businesses. The "7 Sins" worksheet offers a robust framework to plan and structure compelling content that resonates with your audience. By focusing on the 'sins' associated with your business solution, this tool aids in crafting narratives that address audience pain points, evoke emotional responses, and inspire action.
The "7 Sins" worksheet is structured into seven columns, each dedicated to a specific 'sin.' These columns are then subdivided into five rows: 'The Sin,' 'The Symptom,' 'The Fear,' 'The Cause,' and 'The Invite.' Here's how you might fill out each row:
Identify a common mistake or oversight in your industry. This 'sin' should be something your business solution directly addresses. For instance, "Not paying attention to Return on Ad Spend (ROAS)."
Detail the negative consequences or frustrations your audience might be experiencing due to the 'sin.' For example, "You feel like all the revenue you make from ads just goes right back into ads again. It's not profitable."
Highlight the deeper fears or concerns that the 'symptom' might be causing. This could be, "You fear you'll never be able to scale up because money is leaking out."
Explain why this 'sin' is happening. For example, "You're focusing on vanity metrics like clicks or cost per conversion, instead of paying attention to your most profitable products."